Our Administrative Staff

College Coach Admissions Expert Elizabeth Heaton (Beth Heaton)

Elizabeth Heaton

Vice President, Educational Consulting

Elizabeth Heaton brings to College Coach in-depth knowledge of all areas of the admissions process. Ms. Heaton began her admissions career at the University of Pennsylvania where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management & Technology. Prior to joining the University of Pennsylvania, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network. Today at College Coach, Ms. Heaton leads the company’s strategic marketing and public relations efforts, and is responsible for new product development and external partnerships. She also oversees the recruitment of new education team members and manages both the retail sales team and a team of College Coach consultants. Ms. Heaton holds a bachelor of arts degree in English from Cornell University and has been a member of the National Association of College Admissions Counseling and the Pennsylvania Association of College Admissions Counseling. Read more about Elizabeth Heaton here.

College Admissions Expert Stacy Raddock

Stacy Raddock

Vice President, Educational Consulting

With a background at some of the nation's most selective institutions, Stacy Raddock brings valuable perspective to the College Coach team. A long-time education professional, Ms. Raddock began her admissions career as a senior admissions officer at Columbia University where she guided recruitment, selection, and enrollment of domestic and international MBA students. In addition, she played a significant role on the advising side, working closely with students in the university's student development and activities department. Ms. Raddock also brings extensive knowledge of the independent school perspective, with experience at the elite Dalton School in Manhattan. Today at College Coach, Ms. Raddock leads the admissions education team. In that role, she oversees special projects and curriculum development, new employee hiring and training, and staffing for employer-sponsored services. She also manages a team of consultants. Ms. Raddock has a bachelor of arts degree in history from Brown University, and a master of arts degree in higher education administration from Columbia University's Teachers College. Read more about Stacy Raddock here.


Meet our Admissions and Finance Experts.


Get to know the client services team who works with all our College Coach families to facilitate the relationship between family and College Coach expert.

Erica Blades College Coach

Erica Blades

Senior Director, Client Services

Erica Blades brings a lifelong passion for education to College Coach. In her role as Senior Director, Erica connects with families looking for guidance on how to navigate the college admissions process and matches them with a College Coach expert who will help them achieve their goals. Before joining College Coach, Erica graduated cum laude from University of Rhode Island with a dual bachelor of arts in elementary education and psychology. She also earned teaching licenses in the states of Rhode Island and New Hampshire. Erica joined College Coach to help families and students find their way to a better future. To Erica, there’s nothing better than the excitement a family feels after they’ve just received the letter they’ve been waiting for with the response they were hoping for: ACCEPTED.

Mollie O'Connor College Coach

Mollie O’Connor

Director, Client Services

Before joining College Coach, Mollie O’Connor worked at Fordham University, her alma mater, as an assistant director of admission. There she worked closely with students and their families to educate them on the university and help them make informed decisions about one of the biggest and most exciting decisions of their lives—where to attend college! After leaving college admissions to explore a career in marketing and sales, Mollie found that she missed the vibrancy of working with this demographic. As director of client services with College Coach, she loves getting to know about each student’s unique goals and experiences and matching them with a College Coach admissions expert who can best guide them through the college search and application process. The best reward for Mollie is when a once stressed and worried parent ends a phone call feeling excited by possibility and relieved that College Coach is here to help!

Amanda Jarvis College Coach

Amanda Jarvis

Customer Care and Support Specialist

Amanda Jarvis brings to College Coach a passion for providing exceptional customer service and creating positive experiences for all clients, especially during the important process of applying to and selecting the right college. In her role, she supports the Client Services team, serving as a dedicated customer liaison to each family throughout their admissions journey. She is available to help with any concerns families have along the way, and is committed to doing her part to make sure students and parents have a stress-free and successful college admissions process. Amanda graduated cum laude from Bryant University with a major in marketing and minor in sociology.